Our strategy creation process includes a full site audit and a strategic roadmap plan for strategy execution. The audit analyzes your website’s unique opportunities across marketing channels.
These channels include SEO, social media marketing, paid search marketing, and more. Customer experience and brand factors are also examined, including website usability and online reputation.
We suggest tactics that are IT ready and instantly actionable. Our strategic roadmap plan lays out custom-tailored solutions that meet your business objectives and KPI’s.
Content and Language
- Localization adapts language, style, tone and message to suit the target locale.
- Brand Marketing
- We can help you define, develop and promote your brand.
- If images then we need to look at how they are used.
Epersuasiva.com helps brands tell their story through the world’s top influencers, such as bloggers, vloggers and social media influencers.
SEO Web Content
Our web content writing services make it simple for you to step back and concentrate on your business while we do web content drives traffic to your website:
- Writing SEO Web content;
- Search engine marketing (SEM);
- Search engine optimization (SEO);
- Web content strategy;
- Identifying target keywords & “long tail keywords”;
- Developing a keyword-dense content campaign;
- Managing a social media campaign;
- Writing content for the Internet user;
- Designing an effective newsletter campaign; and
- Producing content that will CONVERT traffic to leads
International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.
When you’re looking at your site traffic and you realize that a good share of your visitors are either coming from other countries or speak other languages, it might be time to think about international SEO (which is essentially geotargeting).
Put simply, that means that you’ll want to make your site content relevant for users in your target area(s) and language(s) including using the correct currencies and time zones.
Remember that although the US and the UK speak the same language, they use different currencies, expect customer support at radically different times of day. Overseas shipping can be expensive, so by tailoring your site to one group or the other, you’re avoiding nasty surprises for you and your potential customers.
If you are targeting multiple areas and languages, you want to offer separate content that is appropriate for each of those regions or language groups. Depending on the resources you have available, this could mean setting up separate sites or merely subdirectories so that visitors and search engines can easily find the most relevant content.
Who Needs International SEO?
Basically any business targeting multiple countries and looking to expand globally should make use of international search engine optimization. You should choose this option if any of the following applies to you:
- Your business has a significant worldwide customer base.
- You’re trying to extend your reach to new international markets.
- You operate business locations in different countries.
- You have customers speaking first languages other than English.
SEO Best Practices
To help visitors and search engines know which country and language group you want to do business with, keep these tips in mind:
Make sure you are providing information that’s suited to your target audience(s). By using the local language, currency, and time zone together with contact information like addresses and phone numbers, you’re sending strong signals to users and search engines that they’re in the right spot on the globe. Also think about culture when you’re creating your design and content. Different regions look at things like color, layout, and style of humor in their own ways.
Speak their Language
Literally. Make sure that everything from your site navigation to your content to your help desk is in the primary language of the region you’re targeting.
Don’t use machine translations and don’t automatically redirect a user to a different language based on location. It’s fine to suggest an alternate language site, but you don’t know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who’s lost on the internet.
Show search engines which languages you’re set up to handle using hreflang or language meta tags—bits of code that indicate which language(s) your content is available in.
<link rel="alternate" href="http://example.com" hreflang="en-us">
Country Code Top-Level Domain (ccTLD)
ccTLD is the ideal structure for geolocation because of its specific country extension. However, you’ll need to put in more effort to gain popularity because you must start from scratch as a new, independent domain.
A sub-domain is a great option for those with a gTLD or Generic Top-Level Domain. It allows you to avoid adding more depth into your web structure. There’s a lot of content-indexing involved in this structure, but it’s recommended to use sub-domain when you have a unique entity or product. For instance, you’d be opting for http://drive.google.com instead of http://www.google.com/drive.
If you wish to carry forward the reputation of your current domain and have a gTLD, you might do best with a sub-directory. This is the best choice for businesses with limited resources and/or content.